From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Grab Under Armour’s fleece sweatpants for just $23 — a huge discount from $55. "Soft and warm," perfect for everyday wear, ...

Under Armour Inc. (NYSE:UA) ranks among the best short squeeze stocks to buy right now. Telsey Advisory Group announced on ...

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Under Armour faces ongoing revenue declines and a weak growth outlook. Learn why UA stock remains a hold despite low ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

This article was originally published on badgerofhonor.com as Badger fans are up in arms about latest apparel deal signed by Wisconsin.

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

The Badgers and Under Armour have been partners since 2016, and the deal is proposed to end until at least 2033. Here are the ...