Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Stephen Curry and Under Armour abruptly ended their 12-year-long partnership earlier this month, but new reporting implied ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

When will these brands finally understand who they’re dealing with? Caitlin Clark isn’t just a star — she’s the gravitational pull of the entire sport. And ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

The UA Rival Fleece Hoodie is now just $33 in a ton of color options and very wide size distribution. This absolute classic ...

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour's ...

Golden State Warriors icon Stephen Curry made huge waves earlier this month after he announced the end of his 13-year-long ...

Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger ...