Under Armour is toning down its logo placement on some key shoe silhouettes as it looks to get consumers interested in wearing its shoes outside of the gym. For example, Under Armour’s Forge 96 ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

Stephen Curry and Under Armour have officially agreed to part ways, ending a partnership that spanned more than a decade.

Golden State Warriors superstar Stephen Curry and Under Armour are ending their 13-year partnership, the sides announced Thursday, officially separating Curry Brand from the apparel company and ...

Fox Sports analyst Rob Parker says Under Armour dumped Steph Curry because he could not carry over his impact on the game to ...

Steph Curry and Under Armour are no more. The Warriors star and company announced plans to separate Curry Brand from Under Armour, ending a 13-year partnership.

Sun, March 9, 2025 at 4:51 AM UTC While the actor and entrepreneur has said that his goal is to make products that appeal to everybody, his latest Project Rock pieces for Under Armour are decidedly ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The rewards program could help ...

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour's ...