Pop icon Ariana Grande shared a deeper look at her transformation into Glinda the Good Witch for the upcoming Wicked movie in ...

Beauty, Inc. ELF is currently trading at a forward 12-month price-to-earnings (P/E) ratio of 28.83, higher than the industry ...

Today’s your last chance for 50% off at Ulta’s 21 Days of Beauty and Sephora! Don’t miss out on deals from IT Cosmetics, ...

Each brand part of the program will receive $50,000 in financial support, and one brand will receive an additional $10,000 ...

After all, she’s proving that even those with shorter locks can have fun and experiment with hair color! So, will you follow in VB’s footsteps and go against the grain with a blonde ‘do for the autumn ...

We tested 19 tinted moisturizers to find the 12 best that will give you a natural, even complexion plus skin care benefits.

To tease an upcoming launch, Kylie Cosmetics posted an Instagram carousel of photos with major fall vibes — one of which is a ...

Applying makeup primer has become an everyday extension of my skincare routine —even on days when I'm not doing a full beat.

The best face primers have ingredients that will keep your makeup in place all day long. Here are 11 makeup primers for your ...

They got all the way down to the base of the brush and gave it a really good cleaning. One of my brushes is made from boar ...