Enter Tulo, a new bed-in-a-box brand from Mattress Firm that touts the convenience of choice as its major selling point. And by the way, it’s crazy affordable.

HOUSTON, Oct. 12, 2017 /PRNewswire/ -- tulo™, a new bed-in-a-box-brand puts the customer first by offering choice, convenience, comfort and value, launched in New York today. tulo offers ...

Tulo mattresses are budget-friendly, bed-in-a-box models sold by major retailer Mattress Firm. Queen-size Tulo mattresses range from $519 to $1039.99, depending on the model, size, and firmness.

Mattress Firm’s bed-in-a-box brand is called Tulo. With Tulo, Mattress Firm is taking aim at Casper, the 800-pound gorilla in the space that’s backed by Hollywood celebrities including ...

In another sign that the $14 billion mattress industry is undergoing a sea change, Mattress Firm has just debuted a bed that customers can buy online and ...

Mattress Firm Creates Bed-in-Box Startup to Challenge Casper. Tulo will be sold in most of chain’s U.S. stores by year’s end; Brand targets millennial males who want to test mattress first ...

We tested beds from popular mattress-in-a-box brands, including Leesa, Allswell, and Nectar. Our top picks ship free and have lengthy sleep trials.

Tulo Lavender 10" Medium Plush Memory Foam Mattress, $299.99 at Mattress Firm This is a smart pick for hot sleepers and anyone who shares a bed because it features memory foam that helps regulate ...

Read CR's review of the Tulo 10. ... Adjustable bed frames will allow the head and foot sections to be raised and lowered independently. ... Mattress-in-a-box ...

Read CR's review of the Tulo Lavender 10. Ad-free. ... Adjustable bed frames will allow the head and foot sections to be raised and lowered independently. ... Mattress-in-a-box ...