Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer. Kevin Lu, a videographer ...

If you’re in the market for stylish, well-made boots, it’s tough to top the offerings from the Frye Company. Making boots, shoes, bags, and clothing for more than 150 years, the brand knows a thing or ...

Authentic Brands Group has tapped “Yellowstone” star Cole Hauser as the newest ambassador for its Frye and Lucky Brand labels. According to the brand management company, Hauser will be featured in ...

“Yellowstone” star Cole Hauser is giving fans of the hit TV show something to talk about with the release of a new boot collection with The Frye Company. The Authentic Brands Group-owned footwear ...

Boot manufacturer The Frye Company is leveraging Instagram?s new emoji hashtags as part of a contest that coincides with the finale of the brand's 20-part docuseries and helps cement its image as a ...