In this video, An Knook demonstrates a soft makeup look that is suitable for various occasions. She showcases a simple eye ...

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

Trust, this viral liquid blush dries down to the prettiest skin-like finish. Take it from Sewell, who considers it a staple ...

Dimma Umeh’s soft glam tutorial teaches us how to master an everyday flawless look that works for all occasions.

Keep the sun-kissed glow going into cozy autumnal tones, with the right shades of blush and some careful contouring.

In Bustle’s Beauty Detail, we dive into the beauty bags of our favorite talents for intel on the rituals that keep them glowing. Here, Meredith Duxbury tells Bustle about her soft-girl era of beauty, ...

Rare Beauty is one of the most popular beauty brands on the market right now, with shades of its hero products like Soft Pinch Liquid Blush and Positive Light Under Eye Brightener selling out on the ...

Welcome to MakeUp HerStory. Here, we highlight Black women in beauty who are taking the industry by storm and making history in their own right. Everyone from rising beauty brand founders, to ...

Of course she's launching lip liners in 15 different nudes. Did Kim Kardashian just soft-launch new makeup? The answer is yes. Yes, she did. The reality star and businesswoman is making a return to ...