Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

Google's had mixed luck with antitrust rulings lately, but it's not a great sign that Google has so many legal woes that it ...

Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve ...

Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands. Google was recently testing ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Meta Platforms (META) has had discussions with Google (GOOG) (GOOGL) about using the latter's Gemini artificial intelligence ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

EU Delays Fining Google for Ad Tech Monopoly to Avoid Trump Backlash Your email has been sent The two finalised a trade deal in July that saw the majority of European exports subject to a 15% tariff.

What just happened? European regulators have imposed a nearly $3.5 billion fine on Google over the tech giant's abuse of its dominant position in the digital advertising market. The European ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

LONDON (AP) — European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, ...