Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are ...

Social scientists are increasingly encouraged to locate, access and analyse data from data archives worldwide. Although the vast majority of data archives which service the research community deal ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

This module provides a research training in qualitative research data collection relevant to the study of musical behaviour. The module consists of teaching and learning of qualitative research design ...