From the ‘60s to present day, explore the design and technological innovations that have contributed to the brand's lasting ...

Indiana Pacers guard Tyrese Haliburton's first signature PUMA basketball shoe is discounted online to help boost sales.

If you think the people in your life are hard to shop for, they likely have nothing on the many quirky characters we’ve seen ...

The Puma MB.03 “MarshMelo” mixes Melo’s wild style with sweet, candy-inspired colours. The Puma MB.03 “MarshMelo” Looks Good ...

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

Brands no longer have to be embodied by living representatives and logos. More and more businesses are using virtual ...

Chinese sportswear firms Anta Sports Products and Li Ning are among those exploring a potential takeover of struggling German ...

Alphabet was on track to hit a historic $4 trillion market valuation on Tuesday, powered by an impressive year-long rally ...

In contrast with the background aesthetic and the white detail of the shirt, the PUMA logos stand out in black, placed on the ...

Get ready for the iconic colorway to return alongside another 3D-printed sneaker from Zellerfeld and Nike, new Dunks from the ...

Finding the perfect gifts for the nerdy people in your life can be a challenge. Perhaps you’re not really much of a nerd ...