Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

HERZOGENAURACH, Germany (Reuters) -Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve marketing and cut its product range, in ...

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Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit. Puma has been struggling to attract shoppers as ...

Shares tumble 16%, new CEO says 2026 will be transition year Puma frontloaded shipments ahead of U.S. tariff deadlines High inventories have caused more discounting Puma has been struggling to attract ...

Puma shares lost nearly a fifth of their value on Friday as the German apparel maker cited “muted brand momentum,” U.S. tariffs and elevated inventories as reasons why it’s now forecasting a loss on ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen ...

It’s not every day that a $100 sneaker is the it-shoe for Emily Ratajkowski, Dua Lipa, and Jennifer Lawrence, but the bestselling Speedcat OG is not your everyday sneak. Originally designed for ...

Nearly a decade ago, Nike’s Vaporfly 4% ushered in running’s “super shoe” era. With its big-rebound super foam midsole and carbon plate, boasting 4 percent efficiency gains, that shoe's revolutionary ...

Welcome to the Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. Let me tell you the story of how I found my favorite sneaker ...

Puma has announced its third-generation Puma Fast-R Nitro Elite 3 super shoe range just in time for the major marathon season. Puma claims this is its “fastest ever running shoe.” And while it retains ...

The story of Adidas and Puma is not just a tale of corporate rivalry; it’s a saga of sibling battles that changed the sportswear industry. Born from a bitter feud between two brothers, this ...