For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...
Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...
Whenever we discuss psychographic segmentation, there often seems to be a variety of new ‘labels’ to describe these groups, but not enough about how to apply this segmentation system into true ...
The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic ...
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