Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want and they’ll buy more.

Dana Miranda is a Certified Educator in Personal Finance, creator of the Healthy Rich newsletter and author of You Don't Need a Budget: Stop Worrying about Debt, Spend without Shame, and Manage Money ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...