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Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

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You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

The 10 “healthy” foods that could be causing you to gain weight The modern food industry has mastered the art of making ...

Abstract: An interesting phenomenon from this research is the emergence of many brands that apply environmentally friendly concepts. The purpose of this study was to describe the influence ...

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The TJX Companies, Inc. TJX reinforces its position as a key value retailer by delivering a strong proposition and offering a compelling mix of brand, fashion, quality and price in its global markets.

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4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.