Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
The digital economy is unforgiving. Businesses no longer compete just with local rivals but with national and international ...
With tariff fears growing, IAB revises its 2025 ad spend forecast down.
The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...
The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...
Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...
LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...
The Holo UAE campaign was rolled out across OOH, digital and social media, CRM and retargeting, search and programmatic, radio, and more.
Google's AI Overviews now deliver your expertise directly on the search results page, eliminating the need for users to visit ...
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