Few marketing campaigns have proven as disastrous as Pepsi's 1992 scandal involving the number 349, which led to significant public backlash and legal fallout.

Pepsi has a new drink coming to Regal Cinemas for Project Hail Mary, as their own sci-fi flavor Drips by Pepsi will be ...

Ronaldo moved two Coke bottles, said “Agua,” and erased billions. When sport goes off script, brands don’t just show up, they ...

This will either be your dream menu drop, or your worst ...

So you can imagine my delight when Adidas announced that, for the first time in 36 years, their kits at the upcoming World Cup will feature their famous trefoil logo. The trefoil has been present on a ...

MINOT, ND (KXNET) — The Magic City Figure Skating Club announces their annual themed ice show Heroes vs Villains on Ice.

On The Sporting News' 140th birthday, we take a look at the moments that amazed, captivated and inspired change.

Beats and Nike's hardware partnership puts branding front and center, adding logos, colors, and messaging while leaving the underlying earbud technology unchanged.

The Iran war has made bottled water in India 11% more expensive after prices of plastic bottles and caps surged.

A ramen-loving fifth grader’s original hand-drawn artwork will soon grace hats, tote bags and T-shirts around Greenpoint ...

Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big Hollywood film. The beverage giant’s many products often appear in movies ...