African prints are taking the fashion world by storm, adding a splash of color and culture to winter denim jacket layering ...

Accessories can make all the difference when styling a houndstooth coat in winter. Scarves, hats, gloves, and bags in ...

Unlike passing trends, these items possess an enduring elegance that will serve as the sartorial cherry on top of your ...

Ever notice how some celebrities seem to shine brighter when they're off the clock? You might assume that all the glam is ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Here, we’re breaking down the best ways to wear a cardigan. The cozy staple can be dressed up or down with playful patterns, ...

Claudia Winkleman wore a £1,290 Isabel Marant Sweater during the celebrity version of the BBC show in October, but fans have ...

No matter what your age or aesthetic, here's our complete guide to wearing the ultra-comfy outerwear with style.

Although you probably just finished shopping stylish items for everyone on your holiday list, now is the time to focus on you ...

From prints and polka dots to polished leather and wool fabrications, find tips and tricks for layering all of this season’s ...

Fashion moves fast, and what was trendy last season can feel tired today. Designers and style lovers are shifting away from ...

The newest generation of fashion brands is redefining how to build momentum, connect with customers and scale in a volatile market.