Tickets for 95p, salted popcorn and cup holders - in 1985, new tricks were used to get people back to the big screen.

PVR INOX is piloting a new experiential cinema format as India’s largest multiplex operator tries to reimagine the moviegoing ...

India's biggest multiplex operator recently started a dine-in cinema in Bengaluru, a first in India. Soon after, it launched ...

Read more about PVR to add 100 screens in FY26, looking at tier III markets with affordable ticket pricing on Devdiscourse ...