Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...