The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

The Global Dialogue on Digital Platform Work opened today in Singapore, convening over 150 policymakers, statisticians, ...

The capital of France is the dream destination of many people. Home to the Eiffel Tower, the Arc de Triomphe, and the world's ...

There were emotional scenes on the 18th green at Bethpage after what has been a rollercoaster weekend for Rory McIlroy and ...

VideoAmp is one of the leading “alternative” currencies looking to challenge Nielsen’s dominance over TV audience measurement ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and analytics officer Paul Ballew said there's "more work" to be done in terms of ...

Sheikh Hamdan issues Resolution No. 67 of 2025, ordering the launch of Dubai’s Workforce Productivity Measurement System to boost efficiency ...

As artificial intelligence reshapes marketing, brands are eager to adopt AI tools, but Nur Raihana and Jason Pua, GMP (Google ...

It is expected to play a key role in the lead-up to the 22nd International Conference of Labour Statisticians in 2028, where ...

Gas stations and convenience stores are sitting on a goldmine of untapped physical advertising space, from the pump to ...