The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and ...
The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...
The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.
Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...
Stars Insider on MSN
Paris syndrome: what it is, and how to avoid it
The capital of France is the dream destination of many people. Home to the Eiffel Tower, the Arc de Triomphe, and the world's ...
The Global Dialogue on Digital Platform Work opened today in Singapore, convening over 150 policymakers, statisticians, ...
Adtech PubMatic has partnered with audience measurement, data and analytics platform Nielsen, bringing its audience segments ...
It is expected to play a key role in the lead-up to the 22nd International Conference of Labour Statisticians in 2028, where ...
Stars Insider on MSN
Celebrities who lost their fortunes and died broke
Being a celebrity can be quite costly. Despite their incredibly high incomes, A-listers tend to live expensive lives.
As artificial intelligence reshapes marketing, brands are eager to adopt AI tools, but Nur Raihana and Jason Pua, GMP (Google ...
Sheikh Hamdan issues Resolution No. 67 of 2025, ordering the launch of Dubai’s Workforce Productivity Measurement System to boost efficiency ...
Gas stations and convenience stores are sitting on a goldmine of untapped physical advertising space, from the pump to ...
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