High-precision and miniaturised measurement technology is a cornerstone of experimental research and the invisible backbone of many technical systems. Measurement technology provides crucial data for ...
If you've been following the advertising technology (adtech) ecosystem and all things privacy, measurement and targeting, you know that the only thing that has remained unchanged is that everything is ...
HAMILTON, N.J.--(BUSINESS WIRE)--A new study by Dodge Construction Network and Versatile, a construction technology pioneer using artificial intelligence (AI) and the internet of things (IoT) to ...
Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just validate the past. It informs what to do next, why it matters, and how it ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...
Warner Bros. Discovery and Nielsen have struck a new multi-year measurement and analytics deal covering the media giant's linear and streaming platforms, the companies announced Thursday. The expanded ...
NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...
Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...
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