With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

Marketing your small business to potential customers generally involves providing them with information about your products and services. Internal marketing involves the same type of information, only ...

In CMO circles, conversation abounds around the topic of bringing humanity back to marketing, to brand interactions. Indeed, at the 14 th Annual Forbes CMO Summit, that was the predominant buzzword.

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...