Digging deep into global marketing strategies and the strategic, operational, and leadership aspects of managing global marketing organizations in South Korea and Japan.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

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SAN FRANCISCO - HubSpot (NYSE: HUBS), the $24.87 billion market cap company behind the inbound marketing methodology, introduced on Wednesday a new marketing framework called "the Loop" designed to ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...