The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Instead of focusing on increasing the sheer number of tourists, we should tailor different services for different target markets, offering superior value for money to each niche. Just counting heads ...

Winning over in-market customers is a challenge in itself, but nudging the fence-sitters requires sharper precision. Hyper-personalisation, micro-segmentation, and purpose-led messaging are emerging ...

The regulator is looking to clarify that the requirement to ensure clients understand how a firm is remunerated for targeted ...

Partnering with Chevron on the Caltex Rewards programme exemplifies how combining data, personalisation, and journey design ...

Lsports' Daniel Netzer discusses how AI will play an integral role in the future of sports betting and why operators need to ...

Skyline Nav AI’s Vision for the Future of Autonomous Navigation Image: NASA For half a century, GPS has been the linchpin of ...

The Global Propulsion Systems Market is projected to grow at a CAGR of 8.2% from 2026 to 2033, according to a new report ...

A new in-depth report by The Insight Partners highlights white fused alumina market growth, driven by increasing demand from ...

CHICAGO, Sept. 29, 2025 /PRNewswire/ -- The global printed electronics market was valued at US$ 15.7 billion in 2024 and is expected to reach US$ 74.15 billion by 2033 growing at a CAGR of 18.5% ...

DelveInsight's DNA Synthesis Inhibitors Market Size, Target Population, Competitive Landscape & Market Forecast report ...