The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing. This shift was driven by the failures of market share-focused strategies and ...

Instead of focusing on increasing the sheer number of tourists, we should tailor different services for different target markets, offering superior value for money to each niche. Just counting heads ...

Winning over in-market customers is a challenge in itself, but nudging the fence-sitters requires sharper precision. Hyper-personalisation, micro-segmentation, and purpose-led messaging are emerging ...

The regulator is looking to clarify that the requirement to ensure clients understand how a firm is remunerated for targeted support is extended to all clients. As well as proposing that issuers and ...

Partnering with Chevron on the Caltex Rewards programme exemplifies how combining data, personalisation, and journey design can drive measurable business outcomes.” ...

GUEST OPINION: In the scramble of running a small to medium size organisation (SME) with juggling cash flow, customer service, and growth, cybersecurity is rarely top of the list. But with digital ...

Lsports' Daniel Netzer discusses how AI will play an integral role in the future of sports betting and why operators need to step up now.

For half a century, GPS has been the linchpin of modern mobility. But the U.S. Department of Defense and industry alike are preparing for—and responding to—a world in which reliable access to ...

The Propulsion Systems Market is witnessing strong momentum driven by surging demand for advanced aerospace, defense, and marine technologies. Rising air traffic, defense modernization programs, and ...