SHANGHAI: Golden State Warriors star Stephen Curry transformed basketball from beyond the arc. Now, he is betting on another frontier: China’s booming sportswear aspiration. The prolific NBA ...

Stephen Curry agreed to a 10-year endorsement contract with Li-Ning worth more than $400 million, establishing a global platform for the next phase of Curry Brand. Shams Charania of ESPN reported the ...

Golden State Warriors superstar Stephen Curry has officially ended the most high-profile sneaker free agency in modern NBA history. Curry agreed to a landmark 10-year endorsement contract with Chinese ...

For over a decade, Stephen Curry and Under Armour were synonymous. The baby-faced assassin from Davidson transformed a football-centric apparel company into a legitimate player in the global ...

Juliana Liu is a columnist for Bloomberg Opinion's Asia team, covering corporate strategy and management in the region. She was previously CNN's senior business editor for Asia, and a correspondent at ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Golden State Warriors superstar Steph Curry reportedly agreed to a ...

Stephen Curry is entering one of the biggest business shifts of his career. After separating from Under Armour in November 2025, the Golden State Warriors star has taken Curry Brand to Li-Ning in a ...

Golden State Warriors star Stephen Curry signed a 10-year, $400 million endorsement contract with Chinese sports apparel company Li-Ning on Monday. Curry ended his almost seven-month stretch without a ...

Months after cutting ties with Under Armour and starting one of the more intriguing business free agencies in recent memory, NBA star Steph Curry has a new sneaker partner: Chinese company Li-Ning.

Golden State Warriors star Stephen Curry has signed a 10-year, $400 million endorsement contract with Chinese sports apparel company Li-Ning, industry sources told ESPN's Shams Charania, ending a ...

Stephen Curry’s “landmark” sneaker deal finally has a dollar figure. According to ESPN’s Shams Charania, Curry has agreed to a 10-year endorsement contract with Chinese sportswear giant Li-Ning worth ...

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