LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

CES is a huge opportunity annually for companies both large and small to parade products they plan to put on shelves this ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...