LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

CES is a huge opportunity annually for companies both large and small to parade products they plan to put on shelves this ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...