The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

LEGO debuts Smart Play bricks at CES 2026, blending classic building with Bluetooth-powered lights, sounds, and interactive ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can ...

LEGO Harry Potter turns 25 in 2026, and its upcoming January releases make that milestone feel like a celebration.

The Danish foreign minister’s gift to his Egyptian counterpart — a Lego recreation of the Great Pyramid — and the portrait of Trump symbolize the success of the company, which, with increasingly ...

Anthony Taormina is an original member of the Game Rant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...

Loading the Elevenlabs Text to Speech AudioNative Player... Can you say semiquincentennial? I can’t, but I have a feeling we’re all going to learn how to this spring, as the U.S. gears up for its ...