YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

Fuelled by social media and a growing interest in skin care, K-beauty blends centuries-old tradition, culture and ancient ...

The K-wave, also known as Hallyu, which has seen a rise in the popularity of South Korean pop culture, is a cultural phenomenon that has emerged globally over the last few decades ...

It’s the last call to save up to half off beauty bestsellers — including from star-backed brands — at Ulta’s 21 Days of Beauty ... the BaBylissPro Nano Titanium Portofino Dryer and Korean beauty brand ...

It would be amazing to see these South Asian founded brands talked about at different times of the year. For example the haircare brand Fable & Mane is excellent as standalone haircare formulas you ...

Achieving clear and healthy skin isn't always easy. But Korean skincare might help. Here's a guide, according to industry ...

Korean skincare brands, tried and tested by a beauty writer - Consider this guide your one-stop shop when it comes to giving ...

Korean bakeries combine the artistry of traditional French pâtisseries with traditional Korean flavors, including kimchi, to produce baked goods that Americans are increasingly embracing. Exports of ...

K-beauty, a Korean beauty trend, has gained global popularity for its focus on long-term skincare. The idea is simple: a ...

I’m here to discuss the newest launches from her brand Refy, which stormed the industry just four years ago. However, we spent the first five minutes simply yapping. About work and life and beauty ...

Shopping for a beauty enthusiast soon? Here are our top picks for products they'll love, from brands like Sephora, Rare ...