YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

Fuelled by social media and a growing interest in skin care, K-beauty blends centuries-old tradition, culture and ancient ...

The K-wave, also known as Hallyu, which has seen a rise in the popularity of South Korean pop culture, is a cultural phenomenon that has emerged globally over the last few decades ...

The Korean way of life has seen a remarkable surge in global popularity, deeply embedding itself in various aspects such as ...

Best Korean cleansing oils to add to your skincare routine, tried and tested - “The cleansing stage is really key to the rest ...

It’s the last call to save up to half off beauty bestsellers — including from star-backed brands — at Ulta’s 21 Days of Beauty ... the BaBylissPro Nano Titanium Portofino Dryer and Korean beauty brand ...

It would be amazing to see these South Asian founded brands talked about at different times of the year. For example the haircare brand Fable & Mane is excellent as standalone haircare formulas you ...

Achieving clear and healthy skin isn't always easy. But Korean skincare might help. Here's a guide, according to industry ...

On the afternoon of Aug. 31, a long line formed stretching over 50 meters outside the building of Soo Karaoke on Hongdae ...

Phu Quoc Island is an ideal choice for travel and long-term relaxation, with a complete visa exemption policy for ...

Explore the greatest Korean movies of all time, showcasing brilliant storytelling, captivating performances, and cinematic ...