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Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 16 hours ago By Ad Age Studio 30 - 1 day 19 hours ago 1 day 21 hours ago By Tim Nudd - 1 day 22 hours ago ...

Investopedia / Mira Norian Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables ...

The news marks the 31-year-old singer's second major brand deal following his recent discharge from an 18-month stint serving in South Korea's military. By Nicole Fell BTS‘ eldest member Jin ...

With a reputation for quality and products that carry a lifetime warranty, Wüsthof is among our most trusted knife brands. The Wüsthof 8-inch classic chef’s knife is one we’ve referred to as ...

As sponsor and official timekeeper of the Paris 2024 Olympics respectively, LVMH and Omega had already funnelled global attention to their brands. Marchand is also an ambassador for both Omega and ...

The upcoming brand launch in Pakistan on 17th August will showcase a range of BYD’s latest models. Aly Khan, Chief Executive Officer of Mega Motor Co., commented: “The partnership with BYD ...

The budget retailer is bringing back a nineties brand, but peoples reactions have been mixed. Primark, which is famous for offering everyday affordability on items from fashion to homeware ...

They’re representative of a new cadre of Chinese consumer-goods manufacturers that have decided to challenge Western brands not just on price, but also on quality and innovation. “Global ...

Russell Brand is undergoing a transformation. So far, he’s had a few. Over the years, he’s been a comedian, a host, a disgraced radio DJ, an actor and a YouTuber. Back in the days when he was ...

From brands that date back as far as 220 years ago to the relative newcomers on the market, our style editors tested and reviewed thousands of different options (like, actually) to compile a ...