JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

JCPenney is proud to introduce a new collection of clothing designed specifically for women who use wheelchairs. Created in collaboration with Jamey Perry, a talented writer and athlete with a ...

According to the Consumer Equity Index™ for the highly competitive women’s clothing segment, JC Penney’s share of female customers shrank 13% in the past year, leaving the department store ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

JCPenney is taking aim at fashion's size gap by partnering with model and entrepreneur Ashley Graham to launch a new plus-size clothing line. Why it matters: The collaboration focuses on full ...

We found 13 flattering, work-appropriate styles ahead, all of which will make women in their 40s ... 13 Work-Approved Spring Clothes to Shop at JCPenney Springtime Work Blouses. 1.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

Brooke has teamed up with JCPenney on a new clothing collection focused on petite fashions and figure-flattering fits. Dubbed the Bold Elements x Ally Brooke collection, the line includes dresses ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.

Tracee Ellis Ross released a collection with JCPenney. The affordable collection has nothing over $75.00. We reviewed our favorite pieces from the collection; however, we’re showing you how ...