What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...
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Reviewers Say This Foundation Softens Fine Lines And Gives The ‘Glass Skin Look’ — And It’s 25% Off
Deemed a “seven-in-one” product, the brand claims that this cream functions as a full-coverage foundation, anti-aging serum, ...
And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...
Traditionally, the foundation is liquid, but nowadays, powders, sprays, creams and mineral foundations are all popular.
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