What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

Traditionally, the foundation is liquid, but nowadays, powders, sprays, creams and mineral foundations are all popular.

Save 55% on top-selling It Cosmetics products, including the CC+ Cream, Superhero Elastic Stretch Volumizing Mascara, and Superhero No-Tug Waterproof Shadow Stick. By Marenah Dobin Apr 14, 2023 2:11 ...