The magic of going to the theatres isn’t about the movie. It’s about watching it with strangers

Movie theatre attendance hasn’t recovered from the COVID-19 pandemic’s disruption and the rise of streaming services. But ...

Dune 3’s IMAX Visuals Needed New Technology, Denis Villeneuve Explains

Dune: Part Three is already set to be one of the biggest releases of the year, and will look unlike any other sci-fi film for ...
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Atlas Lens Co. Spherical IMAX lenses for Dune: Part Three

Atlas Lens Co. developed special spherical IMAX lenses for Dune: Part Three that had to meet the very specific requirements for capturing film on the IMAX ...

‘Project Hail Mary’ In IMAX 1.43:1 Premiered In Space

A TV showing the IMAX 1.43:1 version of Project Hail Mary has literally been sent into space, with presumably no charge for a ticket for anyone able to see it.

Denis Villeneuve Had a New IMAX Lens Hand-Crafted for Dune: Part Three

For the epic conclusion to Villeneuve's sci-fi trilogy, Atlas Lens made a custom anamorphic lens designed to capture his visual aesthetic and signature flares.