IKEA furniture is known for its affordability, style, and contemporary design sense — not its longevity. But now, with the release of a new ad, the company hopes to change the way we look at their ...

Need a crib? More importantly, need to know if you need a crib? IKEA has you covered. Its latest print ads, from Swedish advertising agency Åkestam Holst, contain a swatch created with chemicals ...

About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

STOCKHOLM (KXRM) – IKEA’s latest advertisement may be different from previous ones seen as it now also doubles as a pregnancy test. According to AdWeek, the ad encourages women to dab urine on a ...

(KGTV) - IKEA wants pregnant women to pee on a magazine ad - for a good reason. Sound disgusting? It may be worthwhile. When urine hits a strip on the ad, it reveals a special discounted price on ...

(FOX NEWS) - IKEA is offering a discount for expecting parents on its baby crib, but moms have to pee on the advertisement first! Need a crib? More importantly, need to know if you need a crib? IKEA ...

A Swedish advertising agency recently came up with a new way to bring in customers for IKEA: pregnancy tests. More specifically, the furniture retail giant's ad encourages women who may be pregnant to ...

IKEA is offering an unconventional proposition to potentially pregnant women: Urinate on this ad, and you might get a discount. The Swedish furniture and home retail company is running an ad that ...