IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of a proposed standard Protocol Buffers representation of the OpenRTB specification. This ...

Yospace developed its sub-5 second low latency solution using the new MPEG-DASH Alternative Media Presentation streaming ...

Raptive adopts transaction IDs, but says publishers should share encrypted TIDs with an encryption key provided only to ...

The new group, which is backed by NBCU, Roku, Netflix, Tubi, Spotify, Experian and others, will work to establish best practices in CTV and digital audio advertising for automotive advertisers ...

The project included a new, non-disruptive L-Shape ad format that can be placed alongside the main content stream ...

Pixalate’s research shows that the Bundle ID for Samsung TV Plus (g15147002586) ranked first on Samsung Smart TV, while the Bundle ID for Hulu led on Roku (com.hulu.plus.roku). On Apple TV, the Bundle ...

In a tough market for digital publishers, sports content remains an ad revenue MVP. And while website display ads have lost their shine for many advertisers, short-form video is still in demand. The ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...

Yospace, a global provider of dynamic ad insertion, has demonstrated what it calls “a breakthrough in one-to-one addressable advertising for low latency live streams. In a world-first, the company ...

T he Canadian government introduced an Electric Vehicle (EV) Availability Standard in 2023, which will ensure that at least 20 per cent of new vehicles sold by 2026 are zero-emission, increasing to 60 ...