On a gray November morning, stacks of essays sat on an admissions counselor’s desk at a New England liberal arts college. She had already read 60 that week. “I could tell within the first five lines ...

In the high-stakes world of college admissions, your application essay is your superpower. While grades and test scores show your accomplishments, your essay is the one place you can speak directly to ...

How to craft a narrative that matters by Frances X. Frei and Anne Morriss Let’s say you’re a leader with an urgent organizational problem—anything from a broken culture to a product that no longer ...