The best companies never stop asking which team members are contributing, what talent they need and how those people drive ...

Medallia, a customer and employee experience technology provider, has expanded its partnership with Adobe, integrating with the newly launched Adobe AI Agents to shape how businesses build, deliver, ...

Medallia Expands Strategic Partnership with Adobe, Integrating with New AI Agents for Enhanced Customer Experiences ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Today, Adobe (Nasdaq:ADBE) announced the general availability of AI agents that will reshape how businesses build, deliver ...

Master B2B SaaS lead generation with proven top-of-funnel strategies. From Google Ads to content marketing, discover tools ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

By unifying data on the Databricks platform, the Vietnam bank has built AI capabilities to deliver hyper-personalised offers ...

Despite yet another solid quarter and raised guidance, Adobe 's ( ADBE -0.28%) stock once again failed to gain much traction ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

The future of RevOps is not just automated—it’s autonomous, strategic, and powered by AI agents ready to redefine what’s ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.