Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial ...

Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how it works. One area that might be causing you confusion is ...