What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

In a new period of economic uncertainty, business lessons from the recession can help small businesses emerge stronger.

Research reveals that AI has increased expectations and workloads for agencies. Rob Sayles breaks down some tips for avoiding burnout.

Building on its 10-year track record as one of the region’s leading independent communications agencies, and now a B Corp ...

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

Julie Seal’s Diary of an Agency Founder returns for a fourth edition where she lays down standards she hopes to stick to and ...

If the industry's biggest clients are Moby Dick, these 10 are Captain Ahab. Though with less drowning, of course.

Brand Intervention, a live on-stage “brand showdown” created by Pink Palmetto Media, Florence Creative Marketing, Angled ...

TELLY building expert Harrison Gardner is urging members of the public to “challenge the system” — and find their own housing ...

As Domino’s renews its partnership with Havas Media Network for the 27th year, its CMO and the agency’s CEO discuss the ...

You can’t rush brilliance. Good creative work needs time, energy, and collaboration. When clients and creative teams spend ...