Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.

Speakers from Cognizant and AdRoll will be live at the B2BMX lounge, sponsored by LinkedIn during Advertising Week New York ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

SAN FRANCISCO, September 29, 2025--6sense® will host its seventh-annual Breakthrough customer conference November 11-14, 2025, at the Fontainebleau Las Vegas. Breakthrough is the B2B industry’s ...

Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers ...

Earned media is still valuable, but if it’s still your sole focus, you’re missing out on a tremendous opportunity.

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the ...

More than 2,300 exhibitors in the packaging and processing space gear up for the biennial trade show to see firsthand ...

The Global IoT in Automotive Market Size is projected to grow at a CAGR of 26% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market ...