Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst ...

Even with a small budget, you can enhance your brand presence, establish credibility and connect with your audience by focusing on simplicity, staying authentic and using affordable tools. Utilizing ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

At the Fast Company Innovation Festival, the founders of Poppi, Phlur, Olive & June, and Nutrafol discussed how small brands ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...

GTM pros Max Altschuler and Alison Wagonfeld show founders at TechCrunch Disrupt 2025 on how to build a GTM engine that ...