To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client ...

To ensure that their endeavours are not seen as profligate or whimsical, elected officials, planning teams and city ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Keep reading to learn about eight KPIs that can help sharpen contingent workforce ROI.

Effective use of generative AI (GenAI) can streamline your company’s FinOps, creating a more efficient and reliable financial ...

Launching an MVP is just the beginning—what follows can determine whether a startup gains real traction or stalls out. The ...

The way your organization manages its risk tolerance and regulatory factors are key performance indicators (KPIs) for assessing your cybersecurity posture. The most critical KPI is the specific time d ...

At the e4m BFSI summit, brand leaders spoke about how they are harnessing influencers and key opinion leaders to drive ...

KPI Green Energy secures a ₹3,200 crore finance facility from SBI to develop solar and hybrid power projects in Gujarat, ...