Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...

There's a lot of major anniversaries happening this year, including the celebration of Pepsi 125th year of being on this planet we call Earth. You may have already heard the news about Pepsi's plans ...

Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. PURCHASE, N.Y. (WIVB) – It’s a new day for ...

PURCHASE, N.Y. (WIVB) – It’s a new day for Pepsi. The world-famous soft drink brand has unveiled a new logo for the first time in 14 years. Featuring bolder print with the drink’s name at the center, ...