Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...
January 16, 2026 Studio 2 Extra: CCP’s new president Dr. Alycia Marshall After losing her son, commencement became healing. “That day, I saw all my children graduate,” Dr. Alycia Marshall, president ...