Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with the company.

If you're interesting in buying a unique iPhone 15 case and like Snoop Dogg or Martha Stewart, you're going to want to read this post.

BIC is making headlines again with the launch of the limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The company said its multi-year partners - entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo's iconic signature BIC EZ Reach Lighter designs.

Martha Stewart tells PEOPLE about her time with Snoop Dogg at the Summer Olympics. "It was so much fun," she says.

Snoop Dogg and Martha Stewart might make an unlikely pair, but the former reveals why they mesh so well together. "We understand each other’s strengths and interests really well and don’t care about the extra stuff.

Snoop Dogg has been a trailblazer since his debut album Doggystyle hit the charts, and his laid-back persona, distinctive rap style, and business savvy have solidified him as one of the most recognized rappers in the world.

However, this week, Bic (yes, that Bic) announced what might be the weirdest case we’ve seen in a while. The limited-edition ”Hold the Phone” case is designed to let you carry one of the company’s EZ Reach Lighters strapped to the back of your iPhone.

Reba McEntire and Snoop Dogg are getting close on The Voice, which is irritating the rapper’s longtime female BFF Martha Stewart, a source exclusively tells Life & Style. “Reba and Snoop get along great,

But if your name is Martha Stewart, you just might. At least, that's what the mogul was up to the day I talked with her about the latest project she's got up her perm pressed sleeve. She's at it again,