In a market flooded with noise, novelty and big promises, the real competitive advantage is earning trust that holds up once ...
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Should Dollar Shave Club be using AI in advertising?
While several brands have faced backlash for using artificial intelligence (AI) in commercials, Dollar Shave Club is scoring some points for coming out with a new campaign that both uses and lampoons ...
Dollar Shave Club is running a 60-second spot in which a CEO at a rival razor firm asks: “Why don’t we just replace everybody with AI?”, Retail Wire reports. Has the brand gone too far in introducing ...
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